Monster Energy Supercross Announces 2019 Western Power Sports Partnership

Feld Entertainment announced today a new long-term partnership deal with Western Power Sports and Monster Energy AMA Supercross. Beginning in 2019, Western Power Sports (WPS) will become the official and exclusive Power Sports Parts and Accessories Distributor for Monster Energy Supercross. The FLY Racing brand will also become the official and exclusive gear sponsor, including helmet, gloves, jersey, pants and boots.

“WPS/Fly Racing is honored to announce our long-term partnership with Monster Energy Supercross and Feld Entertainment,” Western Power Sports President and CEO Craig Shoemaker said. “Our goal at WPS is to always provide the highest-quality service to our dealers and the very best products to their customers. WPS has a passion for the powersports industry, and this is another way to show our long-term commitment to the growth of the sport. Teaming up with Monster Energy Supercross is a proud day in our company’s history.”

As part of the long-term agreement, WPS will provide significant experiential marketing activations within the weekly Pit Party at each event for the thousands of fans to enjoy fully immersive experiences. WPS will also host and engage its robust dealer network each week.

“There is a vision for the long-term health and growth of Monster Energy Supercross that we share with Western Power Sports,” Senior Vice President of Global Partnerships for Feld Entertainment Jason Bitsoff said. “That like-minded thinking, coupled with the entire organization’s passion for the sport, made them an ideal long-term partner that all of us at Feld Entertainment are pleased to welcome.”