Shift Drops New Look for 2017 Product Launch

Shift unveils MX17 products, new website, and brand video: We Are Wolves

Shift, Motocross 2017, New
Shift is taking things up a notch.Photo Courtesy of Shift

SHIFT MX kicks off their MX17 season with two all new product collections as well as a new website and video featuring Jeff Emig, Josh Hansen, Jeremy “Twitch” Stenberg and Andy Bakken.

“For MX17 we stripped away the frills, cut through the fat, hammered down, and focused. We focused on building more of what our riders need: improved performance, affordable quality, and unique, unrepressed, individualistic style. The results are more of what you need and less of what you don’t in our all new 3LACK and WHIT3 label products," states long time SHIFT ambassador Jeff Emig. The all new 3LACK (Black) Label is built with performance in mind for the rider who needs mobility and airflow with minimal garment restrictions while the WHIT3 (White) Label focuses more on giving a great look with durable quality at an affordable price.

For more information and to watch the new video "We Are Wolves" visit Shift's all new website at or follow them on any of their social media outlets (the new products can be viewed on Instagram @shiftmx17.catalog).