Advanstar Communications—a leading provider of print, event, and online media for the powersports, off-road, and automotive aftermarket industries—today announced that it has partnered with Automedia 2000 to market and promote the new Arenacross Championship Series, a production of Advanstar Communications. Carefully chosen for its experience in and connection to the powersports market, Automedia 2000 is a natural fit for the 12-event race series whose purpose and passion continues to be Bigger Air...Better Tracks...More Speed.As the leading public relations, marketing and advertising agency dedicated to the powersports and high performance aftermarket industry, Automedia 2000 has more than 100 years of print and electronic media experience, and represents more than 20 aftermarket clients including brand name giants K&N; Engineering, Edge Products, Proform/Specialty Auto Parts, STS, and Superlift Suspension Systems. Automedia 2000 is bringing its key alliances, Schiefer Media and Karr and Karr to assist with the Arenacross Championship Series promotion."Schiefer Media is the premier motorsports media buying service in the country. They know who the Arenacross fans are, how to reach them, and how to keep them engaged. Karr and Karr, noted for its work with Ducati North America, Honda, Moto Guzzi, and the award-winning AXO Sports feature in Motocross Magazine, will put its extensive powersports creative and graphics experience to work on television commercials, direct response, and Point of Purchase (POP) displays. This "Power Team" marketing approach brings together an elite group of media professionals that will ensure the success of this one-of-a-kind Arenacross Championship Series," said Len Emanuelson, Vice President of Automedia 2000."The knowledge and expertise in the marketplace that Automedia 2000 provides will go a long way in delivering on our promise to fans, racers, sponsors, and supporters," said Mike Kidd, Arenacross Race Director. "Advanstar's Arenacross Championship Series will have the best tracks, the best riders and the best service the sport has ever seen, and Automedia 2000, combined with the team we've put together, will be the most experienced Arenacross force ever assembled to drive that message home," added Kidd.
