Nestle Butterfinger to find "Break Out" Talent - Feature Review - Dirt Rider Magazine

Action sports rank as one of the fastest-growing sports categories today, with more than 50 million people participating last year alone. The Nestle Butterfinger, "Break Out" Challenge gives amateurs around the country a chance to showcase their talent in BMX, skateboarding or Motocross. Athletes between the ages of 15 to 25 are encouraged to send in a one-minute video of their best "Break Out" moves in one of the three disciplines: BMX, Skateboarding or Motocross.The top nine finalists (three from each discipline) will receive a three-day/two-night trip to Los Angeles for the experience of a lifetime as they perform for BMX pro Ryan Nyquist, Motocross star Nate Adams and top Aussie skateboarder and television commentator Jason Ellis. The entry deadline is September 13, 2004.Nyquist, Adams and Ellis will crown one finalist from each discipline the Butterfinger "Break Out" Rookie of the year and award $1,000 cash and $500 worth of gear, along with the opportunity to have their likeness integrated into a future2 PlayStation 2 version of the Tony Hawk skateboarding video game series.Entries will be judged based on the following criteria: 40% Style (appearance, look of bike, skateboard); 40% Personality (passion and excitement for action sports); and 20% Creativity (uniqueness of moves). "Last year, we saw some amazing tricks, and I'm challenging all the hardcore skaters, bikers and motocross riders across the country to submit a tape with their best breakout moves," said Nyquist. "It's really simple - just put your best moves on tape, send them in and let me and Butterfinger check them out. You might just be on your way to Los Angeles.""Breaking out of the ordinary is a lifestyle that Butterfinger and action sports share," said Tricia Bowles, manager, Public Relations, Nestle Confections & Snacks. "We're excited to team up again with Ryan Nyquist, Nate Adams and Jason Ellis and provide all of the potential stars across the country a platform to showcase their tricks."Nyquist, Adams and Ellis, were on-site at the THQ World Supercross GP & THQ AMA Supercross Series finals on Saturday, May 1, at Sam Boyd Stadium in Las Vegas, to kick off the Butterfinger "Break Out" Challenge. Skateboarders and BMX riders came from all over southern Nevada to be videotaped and entered into the Butterfinger "Break Out" Challenge, as they took on a specially designed course. More than 5,000 people watched as Ellis and Adams announced, Nyquist gave demonstrations and all three met their fans and signed autographs.Athletes can send in their VHS, Beta or DVD video entries (no longer than one minute in length, only the entrant can appear in video) to:

Butterfinger "Break Out" Challenge 6500 Wilshire Blvd, Suite 1900 Los Angeles, CA 90048 323-866-6000

Entry forms and official rules can be found at Butterfinger.com the definitive location to learn about the Butterfinger "Break Out" Challenge.BUTTERFINGER® is the world famous, one-of-a-kind candy bar with the crispety-crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a BUTTERFINGER. Dare to break out of the ordinary on Butterfinger.com.No purchase necessary. Video entries must be received by and contest ends 09/13/04. Only the entrant can appear on video. Open to residents of the 50 US states & D.C., 15-25 years of age. Visit Butterfinger.com for official rules and how to enter. Void where prohibited or restricted.2 Each of three grand prizewinners will have their likeness integrated into the first PlayStation 2 version of the Tony Hawk skateboarding video game series that is released after Tony Hawk's Underground 2.

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