Why are high-end goggles three times (or more) expensive than the cheapies? Are the high-priced ones worth it? Oakley has always positioned itself as a premium brand and that’s reflected in the prices for its eyewear. But despite what its ads try to convey and the endorsements by a number of championship-winning racers, many dirt riders can’t justify buying a set of goggles that cost more than $200. So Oakley set up its first Oakley MX Prizm Goggle Demo Ride Day at the Cahuilla Creek MX track in Anza, California (hopefully with more to follow in other areas).
The top-of-the-line Airbrake and Front Line goggles have been available for a while now, so there was nothing new to introduce. Instead, the aim was to provide an educational day at the track to explain to potential customers the benefits of all the research and development that went into the company’s goggles. And better yet, riders could borrow a pair to try for themselves, even switching between various Prizm tints and between models. With complimentary gate fee for the first 100 riders, as well as the hourly drawings for goggles and other swag plus a free lunch, you couldn’t pass it up, even if you weren’t convinced you should spend that much on Oakley’s innovative offerings.