Ampd Mobile Supercross Series Enjoys Record Setting Ratings on CBS & SPEED - News - Dirt Rider Magazine

After completing its seventh race of the 2005-2006 season at Anaheim, California's Angel Stadium, Amp'd Mobile World Supercross GP/Amp'd Mobile AMA Supercross Series has been watched by more fans this season than ever before in the sport's history, garnering impressive consistent television ratings on both CBS Sports and SPEED.Amp'd Mobile Supercross has put together back to back weekend ratings of 1.5 and 1.3 on CBS Sports for the Anaheim 2 and San Francisco telecasts. Combining the very consistent and strong numbers on the CBS Sports network television package, along with the strong numbers with the cable package on SPEED, supercross television viewership is at an all time high. To date, SPEED has put together an impressive .47 GAA (gross average audience) per event for households, compared to .36 GAA per event for households on ESPN2 last season."It's compelling television. The ratings are comparable to regular season NCAA basketball, the Winter X Games, PBR, and other sport properties on network television. It's a great next step in the evolution of supercross to mainstream America. We have been fortunate to have some epic Ricky Carmichael and James Stewart battles that have made for exciting television," said Ken Hudgens, vice president of marketing, Amp'd Mobile Supercross. "The CBS numbers, coupled with the impressive SPEED numbers mean more people are watching supercross on television at this point in the season than ever before in the history of the sport. While that's good, we believe it's just the start.""We are pleased to see supercross off to such a great start with its debut on CBS Sports," said Rob Correa, senior vice president, programming, CBS Sports. "The races have been exciting and we look forward to a strong finish to our first supercross season.""SPEED certainly expected a strong ratings performance from this popular sports property," said Hunter Nickell, SPEED executive vice president & general manager. "It's loaded with some of today's most well-known racing talent, Amp'd Mobile Supercross is one helluva show and SPEED delivers the best motor sports coverage on television. That's a combination that can't be beat."In fact, SPEED's supercross ratings to date already are equal or better than cable ratings for the series last season on ESPN2, with a very similar number of households carrying both cable networks."When a fan is looking for the most action and the most insight in the world of racing, he or she turns to SPEED without hesitation," Nickell added. "When it comes to actual audience sizes for motorsports events on television, SPEED's numbers are often equal to or greater than audiences on larger networks. We've seen that with the NASCAR Craftsman Truck Series and now we are seeing the beginnings of that with Amp'd Mobile Supercross."The remaining CBS Sports and SPEED television schedule of Amp'd Mobile Supercross:Supercross LIVE!, the only place on the planet to catch Amp'd Mobile Supercross live at home, is available for fans at every race, starting at 7:00 p.m. local time at supercross.cc.com. Listen as Supercross LIVE! hosts Jim Holley and Jason Weigandt capture the live race call, a pre-race show, a post-race show, post-race press conference, on-air industry guests and celebrities, in-depth interviews, promotions, call-ins and more. In 2004-2005, more than a three-quarters-of-million listeners logged on to Supercross LIVE!For more information about the Amp'd Mobile World Supercross GP/Amp'd Mobile AMA Supercross Series, please log on to www.supercross.cc.com. For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at dennyhartwig@livenation.com.About Amp'd Mobile World Supercross GP™/Amp'd Mobile AMA Supercross Series
Amp'd Mobile World Supercross GP is a 17-round global off-road motorcycle stadium racing circuit. Riders must compete in the international rounds to be eligible to win the world championship. In 2005-2006, the 17-event Amp'd Mobile World Supercross GP will be comprised of two international events and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the Amp'd Mobile AMA Supercross Series. Amp'd Mobile AMA Supercross Series is a 16-event series solely conducted in the United States. The other Amp'd Mobile AMA Supercross Series event held in Daytona Beach, Fla., is independently produced by the International Speedway Corporation and is not a part of the Amp'd Mobile World Supercross GP. An Amp'd Mobile AMA Supercross Series rider will be crowned as the national champion for the series of events conducted in the United States only.About the FIM
The FIM, Federation Internationale de Motocyclisme, is the body that globally governs motorcycle sport at the world level. Among other matters, the FIM groups together 85 affiliated National Federations relating to the sport of motorcycle racing. AMA Pro Racing is the National Federation representative that sanctions motorcycle-racing events in the United States. Dorna Off Road S.L. is an internationally recognized sports management group established in 1988 with an emphasis on major international motor sports events. Dorna is headquartered in Madrid, Spain with branch offices in Barcelona, London and Tokyo. In addition to its involvement with Amp'd Mobile World Supercross GP, Dorna manage the rights to MotoGP. For more information on Amp'd Mobile World Supercross GP/ Amp'd Mobile AMA Supercross Series, log on to www.supercross.cc.com.About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp'd Mobile AMA Supercross Series, the AMA Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com.