Maxxis MiniMotoSX Welcomes Geico As Presenting Sponsor - Dirt Rider Magazine

ANAHEIM, Calif. (April 2, 2009) - GEICO Powersports - the motorcycle-friendly insurance company - is on board as a presenting sponsor for America's No. 1 participatory indoor motorsports event, MMSX - set for Vegas' Orleans Arena on May 1st."GEICO Powersports is certainly looking forward to its return to this innovative and wildly popular motorsports event at the Orleans ," said Eric Vaden, GEICO Powersports Marketing. "MiniMotoSX is one of those events that you just have to see to really get the feel for the passion and competitiveness that these athletes of all ages share. We feel and share that same passion at GEICO Powersports and are proud to be a part of the Maxxis MiniMotoSX again this year."In its second year with MiniMotoSX, GEICO is one of the largest providers of private passenger auto insurance in the United States . The company's also heavily involved in providing insurance for motorcycle, RV and ATV owners through their GEICO Powersports line of products."GEICO's horsepower in the motorcycle industry is undeniable," said Lance Bryson , Director of Sales & Marketing MMSX. "And not only are they very generous with their sponsorship efforts through MiniMotoSX in raising the purse for the athletes that'll be competing at the Orleans on May 1st, they also provide motorcyclists and powersports enthusiasts with some of the best rates and most comprehensive coverage out there."The annual AMA/Maxxis MiniMotoSX is the largest indoor motorsports competition of its kind. With more than 700 registered riders in 2008 the event literally allows for mini bike enthusiasts to become part of the show. As one racer put it: "At MiniMotoSX you don't just show up and watch racing in Vegas - you boot up and get on the track yourself to race in front of a packed house at the Orleans." Featuring numerous classes at all age and ability levels, AMA/Maxxis MiniMotoSX delivers an unforgettable day of racing action for both fans and racers alike, along with an affordable 'Vegas experience' given the hotel and ticket package at the Orleans Hotel and Arena, April 30th - May 1st. Registration for the event is open right now on www.minimotosx.com_GEICO (Government Employees Insurance Company) is the third-largest private passenger auto insurer in the United States .. It provides auto insurance coverage for more than nine million policyholders and insures more than 13 million vehicles. In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATV's), boats, homes, apartments and RVs. Personal umbrella protection and life insurance are also available. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial stability by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to Tickets On-Sale NOW at the Orleans Arena, 888-234-2334; or online at www.OrleansArena.comFor rules and race information visit or email TV airing dates/times visit www.motorsportshour.com_Source Interlink Media Motorsports:
Encompassing the highly successful AMA Maxxis MiniMotoSX, the AMA EnduroCross Championship Series and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit or