KTM Motorsports Selects Shock Doctor as Title Sponsor - Dirt Rider Magazine

MINNEAPOLIS, (Mar. 2, 2009) - Shock Doctor, Inc. the global brand leader for superior protective products throughout the sports industry, today announces a partnership with KTM Motorsports as the new title sponsor of the KTM Factory Off-Road Racing Teams. The championship team will now be called the Shock Doctor/KTM Factory Off-Road Racing Team, and its accomplished racers will be outfitted with Shock Doctor's technologically-advanced motorsports product line. The winning partnership marks the commitment of both companies to continuing performance and safety advancements in off-road racing. Shock Doctor will utilize these premier athletes for product development, in an effort to bring top-of-the-line core protection and impact products to racers at all levels of competition."Working with the elite-level KTM racers will help us develop new, cutting-edge and patented gear for both competitive and weekend motorsports riders," said Bill Best, vice president of product development for Shock Doctor, Inc. "The input of KTM's exceptional racers is a valuable asset, as we bring Shock Doctor's technologies to this market, alongside an off-road racing team with the proven ability to win championships.""KTM is excited to have Shock Doctor on board as the new title sponsor, as their high-quality products go hand-in-hand with the superior line of KTM motorcycles," commented Kurt Nicoll, KTM director of racing. "Shock Doctor's products have been successful in many sports already, and we are happy to work with them as they begin to enter the off-road motorsports market."Throughout competition, the racers will be utilizing Shock Doctor's Gravity 2 action sport mouthguard. Designed specifically for helmeted sports, this mouthguard allows riders to speak and breathe easier with the use of custom mold on lower teeth. They will also use Shock Doctor's Moto Short Lite compression short, MotoX Performance Insole and Eject Helmet Removal System, which provides emergency neck and spine protection after a motorsport crash. The PowerDry? Helmet Dryer, and PowerDry Motosport Gear and Helmet Bags, will also be used by the team."We are thrilled to enter the off-road market as the title sponsor of such a winning and highly-respected racing team," said Andy Donahue, powersports sales manager for Shock Doctor. "We feel that through the partnership with this successful team, Shock Doctor is uniquely positioned to offer our outstanding protective gear to the world of off-road racing."In addition to becoming the new title sponsor and providing products for team use, Shock Doctor will further the relationship with the introduction of KTM-specific Shock Doctor products. The line will be offered in the KTM PowerWear catalog beginning in 2010.The GNCC race on Tuesday March 3, 2009 will be the first official race for the Shock Doctor/KTM Factory Off-Road Racing Team. The Shock Doctor/KTM Factory Off-Road Racing Team riders are currently leading the World Off Road Championship Series, AMA National Hare& Hound Series and National Enduro Series, taking first place in the WORCS race and national Enduro rounds. They are prepared to do the same with the start of the GNCC Series this weekend.About KTM
KTM, founded in 1953, is the second largest European motorcycle manufacturer specializing in "Ready to Race" on and off road motorcycles and ATVs. Proven successes in worldwide competition are embodied into the design and function of each KTM race machine. KTM has built a reputation for high-quality premium race ready machines suitable for street and off road race competition and recreation. With more than 160 World Championships and counting, the technology, design and performance of KTM continues to race past the competition time and again.About Shock Doctor, Inc.
Shock Doctor is a global brand leader that uses innovative technology and design to provide superior protection and enhanced performance for people who are passionate about their sports. In addition to a full line of patented, technologically-advanced mouthguards, Shock Doctor offers a comprehensive line of innovative performance protection products, including core protective gear for hockey, football, baseball, soccer, martial arts and boxing; lacrosse and motorsports equipment; and a full line of Power DryTM Gear Bag Systems. Shock Doctor products are used by athletes at all levels of competition. The company is headquartered in Plymouth, Minnesota. www.shockdoctor.com.