Bel Ray Company, Inc., a lubrication leader in the power sports industry, is pleased to announce Carter Olcott is the Consumer Division's new Channel Marketing Manager.Olcott comes from a long history of marketing within the action sports industries, bringing his knowledge acquired from such companies as Burton Snowboards, Octagon Sports and TCX Boots to Bel Ray. An avid off-road motorcycle rider, Olcott says. "I'm really excited about my new role with Bel Ray. Oil is the most important component to any engine and Bel Ray makes the best products out there. It's just great to be involved with a company with so much history in racing as well as people who share the same passion for motorcycles as I do."As Bel-Ray's Channel Marketing Manager Olcott will work with the media,, in event marketing and on sponsorships, promoting the benefits of Bel Ray products. Olcott can be contacted at firstname.lastname@example.org , 732-378-4075."We are very excited to welcome Carter to our team. His experience and knowledge of motorcycles and the powersports industry will assist the Bel-Ray Marketing Department in meeting its 2009 sales and marketing goals," said Anna Roberts, Marketing Manager.Bel-Ray has a long-standing tradition of total performance lubricants, and has been a leader in the motorcycle lubrication industry for over thirty years. Our relentless dedication to innovative technology has not only produced the finest motorcycle oils money can buy, but has also been a driving force in the development of tighter tolerances and higher performance equipment from the factories.