Buffalo, NY--When it comes to family fun at the motocross track, a little ice cream goes a long way. Which is why Dunlop Motorcycle Tires served up hundreds of sundaes and a lot more at the Third Annual New England Regional Championships (NERC) at Winchester SpeedPark in New Hampshire over the Labor Day weekend.The Dunlop Family Fair on Sunday, September 2 provided a nice break in the racing action for the 1300 entrants and their families. In addition to the Ben & Jerry's Ice Cream with all the toppings, the Fair also included cotton candy and popcorn, two "bounce houses", a rock climbing wall and a fireworks extravaganza."We contacted Dunlop and they agreed to show up with their big rig, banners and hundreds of Dunlop gift certificates," said Winchester Speedpark's Suzanne Boisvert. "They wanted to do more and when we realized Ben & Jerry's was based right here in New England, everyone loved the idea of ice cream sundaes. Dunlop showed such support for the event and let the riders know that they were behind them in their efforts to do well in the race.""This is one of the best motocross parks in the country and we wanted to give the families a little something extra to remember the weekend by," said Dunlop Vice President Mike Buckley. "The kids had a great time and I think I saw some older `kids' enjoying themselves too."For more information about the 2007 New England Regional Championships, including many more pictures, be sure to visit http://www.newenglandregionalchampionship.com .About Dunlop TiresDunlop Tires is the largest supplier of original equipment and replacement motorcycle tires in the U.S. and the only manufacturer of motorcycle tires in North America. With North American operations headquartered in Buffalo, NY, Dunlop has been making and selling high-quality tires in the U.S. since 1923. For more information, visit www.dunlopmotorcycle.com.