Fram Boost to Arm 400 Truck/SUV Owners with New Cold Air Intake System - News - Dirt Rider Magazine

Hey truck owners: Would you rather have the opportunity to be on TV or get a big free boost of vitamin H (horsepower) for your truck?The gearheads at Fram want to give you both.To launch its new Fram Boost® cold air intake system, Fram is looking for truck and SUV owners to enter for a chance to win one of 400 cold air intake systems in its sweepstakes before they go on sale in May. Fram will then document several of the truck owners' experiences with the new intake in its TV, print and online advertising.Truck and SUV owners interested in becoming a part of the Fram 400 promotion can sign up for the sweepstakes and contest by visiting www.framboost.com and submitting an entry and questionnaire before 11:59 p.m. EST April 4, 2006 that tells why they should be selected and what they plan to do with the new Fram Boost.On April 5, the 400 Fram Boost sweepstakes winners will be announced. Out of the 400 winners, the 40 most suitable candidates will be selected in round one of the contest, and the 20 most suitable will be selected in round two. They will be interviewed and filmed while installing and discussing the product. The commercials will feature some of the 20 finalists selected in round two. The Web site with testimonials will go live near the end of April, after which the intake system will be available for sale to the general public. Pre-orders will be available March 20."We're putting our money where our mouth is," said John King, Fram brand senior product manager. "While cold air intakes are not new, the way we're going to market is. Our entire marketing and advertising campaign will be based on the testimonials of the winners of the Fram 400 contest. Customers can learn about our product straight from other truck or SUV owners."Details and effective rules of the Fram 400 sweepstakes and contest are on www.framboost.com. Entrants must be legal U.S. residents 21 years or older who own a truck or SUV compatible with a Fram Boost® air intake system before the date of the promotion. Odds of winning the sweepstakes depend upon the number of eligible entries received. The approximate retail value of each prize is $250. The sponsor of the promotion is Honeywell International, Inc.Initially, the Fram Boost® intake system will only be available online, along with details of the products, real-world customer stories, the list of trucks and SUVs supported, dyno charts and pre-order information.The cold air intake systems will be available for a wide range of domestic and import pickups and light trucks beginning in early to mid May at www.framboost.com.FRAM, the leading brand of automotive filters in North America, has been a symbol of quality and innovation since 1934. Today, as the official filter of the NHRA, it manufactures a variety of premium filtration products for Original Equipment and aftermarket applications.Headquartered in Danbury, Conn., Fram is a unit of Honeywell Consumer Products Group. The Honeywell Consumer Products Group manufactures and markets FRAM oil, air, transmission and fuel filters; Prestone antifreeze/coolant and car care products; Autolite spark plugs and ignition wire sets; Fram Bendix and Jurid friction material products and Holts car care products. Information about Fram products is available on the Internet at www.fram.com.Honeywell International is a $26 billion diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Based in Morris Township, N.J., Honeywell's shares are traded on the New York, London, Chicago and Pacific Stock Exchanges. It is one of the 30 stocks that make up the Dow Jones Industrial Average and is also a component of the Standard & Poor's 500 Index. For additional information, please visit www.honeywell.com.