Advanstar Communications, Inc. today announced that the new K&N; Filters presents BooKoo Arenacross Championship Series will be supported with a "powered by" sponsorship of Toyota. Toyota Trucks has a long-standing relationship with Advanstar Communications as the presenting sponsor for the Cycle World International Motorcycle Shows® and now further strengthens that relationship as they partner with the 12-round BooKoo Arenacross Championship Series."Toyota has been a tremendous partner with Advanstar and the International Motorcycle Shows for many years and the opportunity to extend that relationship to include the new Arenacross Championship series is a great way to build on an already solid relationship," said Mike Kidd, Arenacross Director for Advanstar.Arenacross racers and motorcycle enthusiasts in general, are huge consumers of light trucks. Their passion for motorcycles dictates that they own a truck to haul their bikes and gear to their riding destination. Through BooKoo Arenacross, Toyota will have even greater access to this important segment of the motorcycle market. The BooKoo Arenacross will be featured concurrently with four Cycle World International Motorcycle Shows(r) in Fort Worth, Denver, Long Beach and Minneapolis provides an excellent opportunity for Toyota and Advanstar to cross promote at these events."Toyota has long realized the importance trucks play in the ability of off-road riders to do what they love," said Jim Farley, Toyota Motor Sales, U.S.A., vice president Toyota marketing. "So, we are excited that we can expand our already successful moto relationship with Advanstar as we help support and move forward Arenacross racing."BooKoo Arenacross promises to deliver bigger air, more speed, and better racing. The series kicks off in Fort Worth, Texas Nov 4-6, 2005 and wraps up in Tulsa, Oklahoma, Feb 10-12, 2006. For more information please go to www.racearenacross.com (1-817-595-5844).About BooKoo Energy Drinks
BooKoo energy drinks are available in three sizes from the World's biggest 24-ounce can to the smallest and most powerful, a concentrated 5.75-ounce "slammable" size that's perfect for a fast blast of pure energy. They come in three great flavors—Original Citrus, Wild Berry and Zero Carb.