Holigan Racing Joins Forces with BooKoo - News - Dirt Rider Magazine

James "Sulli" Sullivan and Michael Holigan announced today a multi-year agreement with Boo Koo Energy as the primary sponsor of Holigan Racing's AMA Supercross/Motocross team beginning with the 2006 race season."Boo Koo means big and we are ecstatic to have Boo Koo headlining our program in the only way they know how; BIG," states James Sullivan, Director of Marketing at Holigan Racing. "They have a great tasting drink and an innovative style that will be welcomed in the sport.""We ran into the BooKoo crew at a motorcycle dealership and found out they are already racers," says Michael Holigan. "The match with BooKoo is a perfect fit.""Although our sponsorship with Team Samsung Wireless is coming to a close at the end of this season, we truly appreciate the support they have provided to our team," added Holigan."We see a lot of natural similarities between the Holigan Race Team and BooKoo Energy," says John Polk, founder of BooKoo. "We both believe in going fast and surprising our competitors. We've taken our shots and made our name by being first. First to come out with the biggest, baddest energy drink on the market; first to come out with the most drink choices, and now first to join forces with a major racing team less than a year after our launch."The Bookoo brand has established its reputation as being the strongest and most potent energy drink available on the market. Consumers can try BooKoo at 7-11s and most convenience stores nationwide or at upcoming Holigan racing events where the BooKooBabesTM will be handing out free samples and merchandise.About BooKoo EnergyBooKoo is the new ground-breaking force in the energy drink segment of the beverage market. The Texas based company has answered the consumer's demand for great tasting and effective energy beverages, at a great value. BooKoo is committed to delivering new products with an added emphasis on customer service throughout every aspect of the experience. For more information about BooKoo Energy Drinks, visit www.bookooenergy.com.