Advanstar Communications, Inc.—a leading publisher of print, event and online media for the powersports, off-road and automotive aftermarket industries—announced today that BooKoo Energy Drink has signed a multi-year agreement as the title sponsor of its new Arenacross Championship Series. "BooKoo is the perfect marketing partner for our exciting new arenacross series" states Mike Kidd, Advanstar Race Director. "BooKoo has great tasting energy drinks, a passion for their business and more than a little attitude. This combination of superior product and marketing has quickly made BooKoo a major force in the energy beverage market."The BooKoo Arenacross Championship Series is a 12-race series that kicks off in Fort Worth, Texas, Nov. 4-6, 2005 and wraps up with the finals at Tulsa, Oklahoma, Feb 10-12, 2006. Factory teams and independent racers will race for the largest race and championship purses ever posted. "Our mission is - More Speed, Bigger Air and Better Tracks" according to Mike Kidd. "We have a great TV package and now a great series sponsor in BooKoo. Together we will reinvent Arenacross."John Polk, founder of BooKoo Energy Drink stated, "We're very excited to be the title sponsor of such an important and exciting series. We see this as a perfect fit, and look forward to a great season of arenacross racing."BooKoo energy drinks are available in three sizes from the World's biggest 24-ounce can (three servings) to the smallest and most powerful, a concentrated 5.75-ounce "slammable" size that's perfect for a fast blast of pure energy. They come in three great flavors—Original Citrus, Wild Berry and Zero Carb.For more information please visit www.racearenacross.com (817/595-5844) or to www.bookooenergy.com. (866/568-3322).