Advanstar Aquires Michigan Motorcycle Show and Motorama Events - News - Dirt Rider Magazine

Advanstar Communications, Inc.—a leading publisher of print, event and online media for the powersports, off-road and automotive aftermarket industries—has announced the acquisition of the Michigan Motorcycle Show and Motorama events from, owners and operators of the Rock Financial Showplace in Novi, Michigan.Advanstar will combine the Detroit leg of its Cycle World International Motorcycle Shows® presented by Toyota Trucks with the Michigan Motorcycle Show and Motorama in January 2006. The newly-named Michigan Cycle World International Motorcycle Show ® Presented by Toyota Trucks will provide a super-show for powersports and custom car enthusiasts of all ages, and will feature the country's largest display of new motorcycles, ATVs, scooters and personal watercraft together with classic, vintage, custom bikes and cars—in one weekend—under one roof.All three events will now make their home in the brand new, state of the art Rock Financial Showplace, which opens its doors in August 2005 as Southeastern Michigan's premier event facility, boasting over 298,000 square feet of exposition space.The Michigan Cycle World International Motorcycle Show® Presented by Toyota Trucks, to be held January 6-8, 2006, will feature all of the successful elements of this premier series—including hundreds of 2006 models from all major motorcycle manufacturers and an expanded Factory Showcase where consumers can explore top brand name accessories and gear in the company of expert personnel. Additionally, show attendees will be treated to custom motorcycle displays, retailers and exciting show features from the Michigan Motorcycle Show, as well as special vintage and racing auto displays as part of the Motorama event.Skip Johnson, Vice President of Advanstar Powersports Consumer Events commented on Advanstar's strategy in combining the three events. "Moving the Detroit Cycle World International Motorcycle Show® Presented by Toyota Trucks, to Novi has delighted our motorcycle manufacturer customers. The new Rock Financial Showcase facility will be a great place to showcase their new models, and the location is in the heart of Michigan's motorcycle enthusiast population."The Cycle World International Motorcycle Shows® Presented by Toyota Trucks, celebrating its 25th anniversary this year, kicks off their 2006 series November 4th, 2005 in Fort Worth, Texas, in conjunction with the inaugural round of Advanstar's Arenacross Championship Series with continuing stops in Houston, Denver, Seattle, Southern California, Northern California, Washington DC, New York, Ohio, Minneapolis, Chicago and Atlanta.About The Powersports GroupThe Powersports Group is the largest producer worldwide for trade and consumer shows in the powersports industry, including the Cycle World International Motorcycle Shows® presented by Toyota Trucks. Targeting key motorcycle markets across the country, it draws more than 600,000 eager powersports consumers of all levels. The Dealernews International Powersports Dealer Expo is the single largest aftermarket trade-only event for the industry. The Big Twin West show represents the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. The Powersports Group also produces the top industry trade publications, led by Dealernews, for over 40 years the Voice of Powersports Retailers. American Big Twin Dealer is a high-energy tabloid devoted to the needs of custom bike builders and v-twin shops. Dealernews/ABTD also produce a line of consumer publications, including Powersports Magazine and Sturgis Guide.About Advanstar Communications Inc.Advanstar Communications Inc. ( is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powerports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 57 expositions and conferences, 55 publications and directories, 75 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.