Using a hands-on approach, Shoemaker, along with his brother Jamison (long time employee and resident photographer), logged countless hours on the company's bulldozer and front-end loader, shaping and sculpting the track into a top-notch facility. In addition to its use as a test track, Shoemaker decided to pass along the benefits of an on sight motocross track to its employees through scheduled company ride days. "We're a company that rides motorcycles and that's filled with motocross enthusiasts, so we decided to give something back to our employees through scheduled track days. It's been a huge hit and a lot of fun for our employees to ride dirt bikes together--not to mention a great way to build team spirit and morale. A special thanks to everyone who helped make this track a reality, and to Tallon Vohland at Acerbis for sending us the track markers."