Visit Bel-Ray at EICMA 2012

_Bel-Ray News Release

FARMINGDALE, NJ - October 28, 2011 - Bel-Ray Company, Inc. - the leading USA-based lubrication manufacturing company would like to invite all attendees of the EICMA 69th International Motorcycle Exposition in Milan on November 8-13, 2011 to stop by and visit their display booth.

Located at Pad 4 Stand E62, Bel-Ray sales staff will be on hand to answer questions and provide information regarding their complete line of powersports products as well as answering questions about how you can integrate Bel-Ray products into your existing business line. Bel-Ray will unveil to the European community the new V-Twin and Marine line of performance lubricants as well as signing up new distributors and dealers to sell their complete product line of performance lubricants.

Any dealer or distributor placing a qualifying order at the show will be entered into a drawing to win a new Chad Reed Replica 2012 CRF450. Additionally Bel-Ray will be announcing show specials to new and existing distributors to take advantage of for the upcoming 2012 selling season.

Professional motocross racer Christophe Pourcel will be on hand signing autographs on November 10th at 10 am while Motorcycle GP Star and personality Randy Mamola will be on hand signing autographs on both November 10th and 11th, both at 12pm.

New distributors interested in arranging for a meeting should contact Bel-Ray customer service at and arrange for an appointment.
Bel Ray Company Inc **was founded in 1946 and is a privately held, woman owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries.
"Flex Your Engine" with Bel-Ray's superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit for a complete dealer listing. Like us on or follow us on Twitter/Bel_Ray_