MSR (Malcolm Smith Racing) started in 1971 when motocross legend Malcolm Smith decided to create a company that manufactured motocross protective gear for dirt bike athletes. Malcolm began by importing nylon-lined throttle and brake cables from Europe, which sold like hotcakes in America and his accessory business, Malcolm Smith Racing products was born. Soon afterwards he began selling jerseys, then boots and finally just about every accessory available for off-road bikes. From that small starting point, it has grown into a multi-million dollar company that not only specializes in motocross apparel, but has also extended its products to dirt bike hard parts, protective armor and lifestyle casuals. MSR is one of the leading manufacturers in the motocross industry today.