Kawasaki owners show loyalty through AMA membership affinity program

American Motorcyclist Association__ Press Release

PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) and Kawasaki Motors Corp. U.S.A. are announcing a new opt-in AMA membership affinity program for Kawasaki motorcycle owners. The AMA Kawasaki Affinity Program includes an exclusive Kawasaki-themed AMA membership card identifying the member as a devoted fan of the Kawasaki brand.

AMA President and CEO Rob Dingman said he is pleased to add Kawasaki to the AMA's affinity program.

"The Kawasaki brand has a long and impressive history in motorcycling," Dingman said. "That history was on full display this past summer at AMA Vintage Motorcycle Days featuring Kawasaki, Marque of the Year. Now, along with premier membership benefits such as AMA Roadside Assistance, access to the country's best amateur racing and recreational events, and the knowledge that they support the leading organization that fights for your right to ride, AMA members can demonstrate their Kawasaki loyalty on the face of their AMA card."

"From the woods to the roadrace course to the motocross track, Kawasaki has a long history of supporting AMA-sanctioned competition," said Chris Brull, Kawasaki's director, marketing, at the annual Kawasaki Dealer Meeting on Oct. 11 in Kissimmee, Fla. "That support has always crossed over to the street and trail, with a long list of models -- such as the Ninja(r) line of sportbikes, Vulcan(r) cruisers and the KX(tm), and KLX(tm) dirt models -- enjoying a special place in the hearts of American motorcyclists. We're excited to give our customers the opportunity to tie their passion for Kawasaki to their membership in the AMA."

In addition to the AMA's commitment to rights, riding and racing, other rewards of AMA membership are a subscription to the monthly American Motorcyclist magazine, discounts on numerous products and services, and the option to receive the quarterly AMA Racer insert to American Motorcyclist. AMA Racer includes content targeted specifically to AMA competition members.

Getting a Kawasaki-themed AMA membership card is as simple as calling AMA Membership Services at (800) 262-5646. The AMA Kawasaki Affinity Program is in effect now.

For more information about Kawasaki, including the exciting new 2012 lineup, visit Kawasaki.com. For further details on the benefits of AMA membership, visit AmericanMotorcyclist.com.

About the American Motorcyclist Association
Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling rights organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its support of the Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, please visit AmericanMotorcyclist.com.