GEICO MiniMotoSX welcomes Pioneer Electronics as a sponsor of the May 7th MMSX

_Electronics industry giant Pioneer Electronics is now the official car and home audio entertainment system of GEICO MiniMotoSX

_

ANAHEIM, Calif. (April 8, 2010) - The 2010 GEICO Powersports AMA MiniMotoSX, presented by Monster Energy, welcomes the Car Electronics Division of Pioneer Electronics (USA), Inc., as a top level sponsor of the upcoming May 7th MMSX at Vegas' Orleans Arena.

"I can pretty much guarantee that the vast majority of the guys who put time into building up the pit bikes they're racing at GEICO MMSX also put serious time into the audio systems in their pick up trucks," figures Lance Bryson, Director of Sales & Marketing for GEICO MiniMotoSX. "So the fit between Pioneer and GEICO MMSX is a natural. We welcome Pioneer and look forward to showcasing their industry-leading product to the expected sold-out crowd at the Orleans on May 7th."

In addition to the $6,000 in podium prize money at stake for the Expert class podium finishers, then winner of the GEICO MMSX World Final class main event will receive a full-blown navigation/audio/video system - courtesy of Pioneer - for his truck or car.

"Pit bike racing is such a cool and unique event that Pioneer is proud to be involved in MMSX in 2010." said Ted Cardenas, director of marketing for the car electronics department, sales and marketing division of Pioneer Electronics (USA) Inc. "We all know that the racers and fans of this sport are not only very passionate about their bikes and other vehicles, but also about listening to music when they're in the shop and driving. As the leading manufacturer of car audio products, Pioneer shares this passion."

Founded by Nozomu Matsumoto in 1938, Pioneer Electronics began as a garage operation - something guys who thrash on mini bikes at all hours of the night can certainly relate to. Pioneer's Car Electronics Division is known for offering technologies including audio/video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors; the kind of in-car products that make driving more enjoyable. For more information on Pioneer Electronic products, check out their website at: www.pioneerelectronics.com

NOTE: The event track map is posted on www.minimotosx.com

The annual GEICO Powersports AMA MiniMotoSX, presented by Monster Energy, is the largest indoor motorsports competition of its kind. With more than 600 registered riders in 2009 the event literally allows for mini bike enthusiasts to become part of the show. As one racer put it: "At GEICO Powersports MiniMotoSX you don't just show up and watch racing in Vegas - you boot up and get on the track yourself to race in front of a packed house at the Orleans." Featuring numerous classes at all age and ability levels, GEICO Powersports MiniMotoSX delivers an unforgettable day of racing action for both fans and racers alike, along with an affordable 'Vegas experience' given the hotel and ticket package at the Orleans Hotel and Arena. Registration for the event is open right now on www.minimotosx.com

Tickets On-Sale NOW at the __Orleans Arena,_ 888-234-2334_; or online at www.OrleansArena.com

For rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com.
For TV airing dates/times visit www.motorsportshour.com
_
Source Interlink Media Motorsports:
Encompassing the highly successful GEICO Powersports AMA MiniMotoSX presented by Monster Energy, the GEICO Powersports AMA EnduroCross Championship Series and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.com or www.endurocross.com._