GEICO EnduroCross Announces Pioneer Pro Hot Lap

One lap against the clock for gate pick, bragging rights and a Pioneer Prize Package

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IRVINE, Calif., (June 16, 2010)** - GEICO AMA EnduroCross Series, presented by E3 Spark Plugs, today announced the Pioneer Electronics Hot Lap - a timed lap to determine the heat race gate picks and bragging rights at each of the six EnduroCross Series events beginning July 17th at Las Vegas' Orleans Arena. Following the daytime qualifiers, the racers making the GEICO EnduroCross Pro Class night program will complete one timed "Hot Lap". One rider at a time, one lap against the clock for the all-important top gate selections, bragging rights and the confidence that comes with knowing that you are the fastest rider.

"The Pioneer Hot Lap adds another layer of excitement to GEICO EnduroCross' already insane program," said Lance Bryson, Director of Sales & Marketing for GEICO EnduroCross. "This really gives the riders and fans a clear view of which racers have the track dialed - and what lines they're utilizing to get around the track faster than the other competitors."

As additional incentive, the winner of the Pioneer Hot Lap at each round will receive a Pioneer prize. Pioneer will also award the overall 2010 GEICO AMA EnduroCross Pro Class series points champion - a full-blown Pioneer car entertainment system.

"EnduroCross is such a cool and unique event that Pioneer is proud to be involved in the GEICO EnduroCross Series," said Ted Cardenas, Director of Marketing for the Car Electronics Department, of Pioneer Electronics (USA) Inc. "We are looking forward to the opener in Las Vegas July 17th."

Founded by Nozomu Matsumoto in 1938, Pioneer Electronics began as a garage operation - something guys who thrash on mini bikes at all hours of the night can certainly relate to. Pioneer's Car Electronics Division is known for offering technologies including audio/video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors; the kind of in-car products that make driving more enjoyable. For more information on Pioneer Electronic products, check out their website at: www.pioneerelectronics.com

EnduroCross tracks incorporate various elements of off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole… and even a few special obstacles like giant tires thrown in! Known as the "toughest racing on two wheels," this indoor version of extreme off road racing will certainly keep you on your feet. The GEICO Powersports AMA EnduroCross series will be captured by the Versus Network, to be aired on the popular grassroots racing program; The Lucas Motorsports Hour. With its excitement and unpredictability, the EnduroCross championship has always down to the wire and this year will be no different as the series starts and finishes at Vegas' Orleans Arena! Don't miss your chance to see GEICO Powersports AMA Endurocross "Live" - and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC.

For rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com.

For TV airing dates/times visit www.motorsportshour.com

_Source Interlink Media Motorsports:
Encompassing the highly successful AMA GEICO MiniMotoSX presented by Monster Energy, the AMA GEICO EnduroCross Championship Series, presented by E3 Spark Plugs and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.com or www.endurocross.com.
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