DC-branded Yamaha motorcycles

**News Release

Cypress California, March 12, 2010 -Yamaha Motor Corporation and DC are pleased to announce a unique new co-branding promotion geared to drive consumers into both select DC retail locations and Yamaha motorcycle dealerships nationwide during the busy Spring selling season..

The co-promotion is scheduled to begin in mid-March, just in time for the return of Spring and outdoor activities for millions of action sports enthusiasts throughout the country. Select DC retail locations will feature DC co-branded Yamaha TT-R125's and YZ250F models as prizes and Yamaha dealerships will benefit from exposure in hundreds of locations throughout the U.S.

"The DC and Yamaha brands share many common attributes and our company could not be more excited about this co-branding opportunity," said David Docktor, Motorcycle Marketing Manager for Yamaha's Motorsports Group. "And the fact that this promotion kicks off this Spring will be just fantastic news for our dealerships and consumers alike."

"Our participating DC dealers are excited about the promotion with Yamaha and it will give them some unique branding and point of purchase displays for the kickoff of Spring, said Brian Cassaro, DC's Action Sports Marketing Director. "We couldn't be happier about how the relationship with Yamaha is evolving and growing.

_About Yamaha Motor Corporation, U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor and manufacturer in the motorsports market, with the most diversified line of such products in America. Its ever-expanding product offerings include motorcycles, outboard motors, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more.

Headquartered in Cypress, Calif., since its incorporation in 1976, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. YMUS is a wholly owned subsidiary of Japan-based Yamaha Motor Company, Ltd. founded in 1955. For more information on Yamaha, visit www.yamaha-motor.com.
About DC:**
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc._