Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
Allisports.com provides core action sports enthusiasts and mainstream fans alike with an extensive offering of up-to-date tour and event information for all Alli properties: The Lucas Oil AMA Pro Motocross Championship, Dew Tour, Winter Dew Tour, Gatorade Free Flow Tour, China Invitational, Maloof Money Cup, and the King of Wake series. In addition, future phases of the site will feature a social networking platform built to bring fans and athletes closer together. Fans that visit the allisports.com website will also have the opportunity to join the Alliance for exclusive Tour or property information and sign up for newsletters with the latest information.