Jake: So the way it comes about, once we feel like an athlete is in a position of having a signature goggle and we just approach them and say, 'Hey, what do you want to do' just to get some initial thoughts. With Cole, the first time I asked him, he knew right away the direction he wanted to go. I was kind of impressed that right off the bat he had an idea and a colorway. It's like he knew in his head that if he got the opportunity where he wanted to go. Now, when we actually went to the design team and product development and said, 'Let's put you guys in contact' he was quick to fire off, 'This is my inspiration, this is the way I'd like to see it," and so, like we said, it didn't take too long as far as the process because he knew what he wanted and that's honestly the best thing you could have when working with an athlete.