Asterisk was founded for a reason—a reason we were, and still remain, extremely passionate about. Created in 1999, Asterisk’s focus was to supply a high-quality knee brace with functional protective features at an affordable price to consumers. In 2002, after years of design and testing, we felt we accomplished what we set out to do with the Cell knee protection system. The Cell Knee protection system was far less expensive than its predecessors and offered more protective features and adjustments than any other product, available, then or now. The beginning of our knee brace journey goes much farther back than that, though. Asterisk and the Cell™ knee protection system were founded and designed by Jim Castillo. Jim, also the founder of Innovation Sports (now Össur), designed and produced the C.Ti. knee brace back in the early 80’s. This brace revolutionized knee bracing, and quickly found its way into the sports world. Initially, people were seeking the C.Ti. knee brace to help support the knee joint from existing injuries, but it didn't take long for them to realize that wearing these braces to help prevent injury, was a really good idea. After all, you don't wait for a concussion to put on a helmet. This revelation created a market for preventative knee bracing. The problems were price and accessibility. The C.Ti. knee brace was a custom-fit, handmade carbon fiber devise—each one specific to its user. They were only available through medical channels such as doctors and orthotists, and the average price was in the $1,200/each range, depending on where they were purchased. The preventative knee brace market was born thanks to the success of the C.Ti. knee brace, but unfortunately they remained inaccessible to many consumers due to pricing and availability.