No, it’s not an April Fools joke: That is a Dirt Rider magazine in AT&T’s ‘Rethink Business’ Commercial, which aired during this year’s Super Bowl. The spot features a young boy in a cast reading DR, making an obvious connection between getting hurt and dirt bikes. While that part isn’t so cool, it is nice to see off-road riding getting mainstream exposure, and we’re glad that AT&T picked Dirt Rider to do it!
The part with the mag is 44 seconds in.Big thanks to Pat Schutte for being the first one of our friends to find this link!
The part with the mag is 44 seconds in.Big thanks to Pat Schutte for being the first one of our friends to find this link!
