In 1925, Francesco Assaghi started a little grip company, then called Plastiche Cassano. The machinery was current for the time, as was the material the grips were made of-buffalo horn.
The tradition of handing the family business down to the sons got thrown for a spin after a series of family tragedies. Francesco’s three sons all passed away within just three years. So Francesco with his two daughters and one son-in-law ran the company until one of the grandsons, Luigi Franchi, finished school and was ready to take the reins. He’d been working in the factory for years, now it was his, and he’s still calling the shots today, including a change to the more marketable company name, Progrip.
His son Simone is the lead designer for the company, and with 28 employees they now pump out anywhere from 50,000 to 100,000 grips per day.
They opened their doors to us to give us a glimpse of the factory floor as well as some great mementos they’ve collected over the years.