The floor of a dark, sweaty, pulsating hip-hop club is not exactly the first place that you’d expect Dirt Rider to be on a weeknight. However, an exception was made when Red Bull invited us to one of their hottest up-and-coming culture events, Red Bull Big Tune. Somewhat of a departure from the action sports community where the energy drink giant is normally found, Red Bull Big Tune is a nine-stop competition that endeavors to find the best emerging music producers, regardless or genre or location, in the nation. At each event, twelve local beatsmiths go head-to-head with original beats, with the audience deciding the winner. Two producers from each venue then move on to a national competition, where one producer will win the chance to collaborate with an artist of their choice at Red Bull’s recording studio in Santa Monica.I know what you’re thinking: What does this have to do with motocross? Not much, except for the fact that most of the Factory Red Bull KTM team was in attendance at big tune. Defending MX1 World Champion Tony Cairoli, German Max Nagle, France’s Marvin Musquin, Shaun Simpson from Scotland and Jeffrey Herlings from Holland were all on hand pumping their fists, nodding their heads and putting out the European vibe to the beats throughout the night. It was way too loud to break through the language barrier and have any sort of in-depth conversation with the throttle-twisting visitors, but it was obvious that the riders had fun and enjoyed seeing a more cultural side of Red Bull. Not to mention the fact that as soon as the USGP takes off this weekend, these guys will be dropping a few bombs of their own!Here’s a closer look at some of the night’s festivities:For more info on Red Bull Big Tune, check out this link http://www.redbullusa.com/cs/Satellite/en_US/Big-Tune-Homepage/001242834696634/.
