A new online magazine capitalizing on the growth and interest in the women’s motorcycling market launches live on the Internet today. The new site, www.womenridersnow.com
, is a motorcycling news and information network designed to be the definitive resource for all things women and motorcycling. “It’s not just a site for women riders, it’s a site about women riders so anyone interested in learning more about the growth, power and influence of women motorcyclists will want to spend time on WomenRidersNow.com,” says Genevieve Schmitt, founder and editor ofWomenRidersNow.com.The number of women buying new motorcycles increased a whopping 36percent since 1998 making women the fastest growing segment ofmotorcyclists. Women account for 10 percent of buyers of new motorcycles according to a Motorcycle Industry Council survey. “Beginning and experienced female riders need an entertaining and educational resource that speaks to their motorcycling experience,” explains Schmitt. “With industry attention now focusing on women riders there also becomes a need to provide news and information about this important market segment. WomenRidersNow.com is that resource.”Schmitt is the owner of Women Riders Now(tm), a marketing and consultingcompany. She is perhaps best known as the founding editor of Woman Rider magazine, a national all-brands quarterly publication that lasted for four years. “When Woman Rider ceased publishing, there was such anoutcry from riders, both women and men, over the loss of their favoritemagazine. I felt compelled to continue providing that same type ofinformation, but on a more frequent basis. An online magazine is thebest way to do that.”Information on WomenRidersNow.com is updated on a regular basis andincludes the latest industry news and information, motorcycle roadtests, product reviews, touring articles, information useful topassengers, info on how to get into racing, profiles of female leadersand historical figures, and motorcycle lifestyle articles all riders can enjoy. In addition, readers are invited to submit stories and photos about their motorcycling experiences to share with others. The site also includes the most comprehensive Beginner’s Guide for women out there.Schmitt explains, “My mission with www.womenridersnow.com
is to educate and inform the motorcycleindustry and the general public on the growth and impact of the femaleriding population. In doing so, my goal is to raise awareness ofmotorcycling and attract new riders to the sport.”To contact Schmitt for an interview, please call 406.333.4491, or emailGschmitt@womenridersnow.com.