Powertrain. Fueled by Advanstar—a leading provider of print, event and online media for the powersports, off-road and automotive aftermarket industries—today announced the K&N Filters Presents BooKoo Arenacross Championship Series is offering more than $3.5 million in purse, points fund and factory contingency for their upcoming 12-round race series.More than 35 motorcycle manufacturers and aftermarket companies from every facet of the motorcycle industry, including top providers of apparel, fuel, oil, tires-everything that keeps racers racing, have invested in the inaugural BooKoo Arenacross Championship Series with a total of $3,047,422.00 in available contingency for youth, amateur and pro/expert riders making it the richest contingency program ever offered for arenacross. With the combination of the $31,500.00 weekend purses, $150,000.00 Championship Point Fund and contingency, more than $3.5 million dollars is up for grabs.”Advanstar and the BooKoo Arenacross series offered us a great opportunity to extend our brand in the market,” said Chris Stangl, Director of Sales and Marketing for AXO America. “The BooKoo series, with it’s record payouts and long list of talent, is a perfect stage for AXO to showcase its product to the industry and we’re glad to be a part of what is sure to be a great show.”"The record-setting support for the first year of our arenacross series shows the confidence the industry has in our ability to deliver the results needed to succeed in the market,” says Mike Kidd Race Director for Advanstar. “Our contingency program plays an important role in the success of our series by providing top professional and amateur rider’s bonus programs, making it profitable and rewarding for the use and support of our contingency sponsor products.”Team Babbitt’s Kawasaki top gun and two-time Arenacross Champion, Josh Demuth said, “I have been waiting for this series to start since the announcement back at the first of summer. The publicity this series has already generated along with the contingency and winnings, I know there will be some stiff competition.”The first event of twelve Advanstar produced K&N presents BooKoo Arenacross Championship Series is fast approaching and will be held at the Fort Worth Convention Center in Fort Worth, Texas on November 4-6 in conjunction with the Cycle World International Motorcycle Show Presented by Toyota Trucks.For more information about BooKoo Arenacross Championship Series purse and point fund and factory contingency please visit www.racearenacross.com or call 1-817-595-5844.Powertrain. Fueled by Advanstar is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 7 magazines including new titles American Big Twin Dealer, Off-Road Business and DIRTsports; 15 targeted supplements and buyers guides; 17 consumer events including leading brands Off Road Expo, the largest off-road consumer show in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 12 races including the newly launched Arenacross Championship Series, 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites, and 41 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.Through a multi-media approach, Powertrain. Fueled by Advanstar reaches 2.5 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Powertrain drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track—keeping them passionate, competitive, and connected.About Advanstar Communications, Inc.
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 57 publications and directories, 114 electronic publications and Web sites, as well as educational and direct marketing products and services. Market-leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 57 publications and directories, 114 electronic publications and Web sites, as well as educational and direct marketing products and services. Market-leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.
