“This is a fantastic opportunity for us,” says Tom Kent, Toyota Motor Sales, USA, of the Toyota Trucks Motocross National at Thunder Valley, “Thunder Valley has created a fully integrated package that meets our needs on a number of levels, positioning Toyota Trucks at the center of a large truck buying audience while offering test-drive promotions that will provide motocross fans with the kind of `hands on’ experience that encourages them to become more familiar with our trucks and to consider Toyota in their buying decision.”It’s such a natural fit – Toyota pick up trucks and dirt bikes. We’re truly excited to be a big part of the action at Lakewood.”In addition to the title sponsorship, Toyota Trucks will include a number of national television commercials into the sponsorship integration package with Thunder Valley. A regional media buy and mailers to existing Toyota Trucks customers and targeted motorcycle enthusiasts throughout the region should assist in assuring a successful event for Thunder Valley – which returns to the AMA motocross circuit for the first time since 1987.
• One lucky person on the mailer will win a new Yamaha motorcycle and set of Thor riding gear. Check and see if you’ve got the winning number at your nearest Toyota dealer.
• Motocross fans that test-drive a Toyota before or after the event will receive a complementary pit pas or custom Toyota Trucks National hat.
• Toyota will entertain its top dealers/customers in a special VIP “Baja themed” hospitality area sitting eye level with the Toyota Tundra Table Top, featuring excellent viewing of the entire track.
• People that decide to purchase a Tundra or Tacoma as part of the promotion will receive a free “unlimited riding” season pass at the Thunder Valley MX Park.
“We are extremely proud to have Toyota Trucks as a partner,” said Scotty LaLonde of Podium Marketing, Thunder Valley’s agency. “Toyota is company that is on top of its game and is always striving to be better, showing time and time again its commitment to motorsports. From Formula One to IndyCar and Baja, we’re sure that by delivering a successful Toyota Trucks National at Thunder Valley we can help pave the way for Toyota to use motocross as part of it’s ongoing brand placement strategy.”The goal of the NPG is to raise the awareness of motocross through the production of professional championship racing events. For more information on the NPG and motocross results, please visit our web site at mxnationals.com. For more information on Thunder Valley, please visit mxthundervalley.com.
