Thor/Parts Unlimited Update
It seems this time of year there is some added pressure placed on amateur racers to give sponsors additional glimpses at their talents as the 2010 season wraps up, and the industry and riders begin to look ahead to 2011. The Thor amateur team has given everyone plenty of looks at the future of the sport, and there is no doubt many of these young riders will soon be leading in the professional ranks.
Last week at the Ponca City Grand National in Ponca City, Okla., Thor riders took home 13 Championships. Six different riders dominated as they put the final touches on their preparation for the biggest race of the year, the Loretta Lynn Amateur National Motocross Championships. Below is the breakdown on the six riders that had Thor standing atop the podium throughout the weekend. Among these riders, Lance Kobusch, Cooper Webb and Justin Bogle all captured multiple titles during the 2010 Ponca City Grand National.
Justin Bogle: 125/250 Sclboy Thru 17 NonPro; 250 Stk Int; 450 Stk Int
Landon Currier: 250 4-Stroke Non-Pro
Steven Gretchen: 85/150 Stk 12-13
Lance Kobusch: 50 PW Stk 7-8; 50 PW Mod 7-8; 65 Jr Cycle Mod 6-8
Ian Trettel: 250 Mod Pro
Cooper Webb: 85/150 Stk 14-16; 85/150 Mod 14-16; 85/150 Open Thru 16; 150 4-Stroke Thru 16
This week the top amateur riders have all arrived in Hurricane Mills, Tenn. for the Loretta Lynn Amateur National Motocross Championships. If the strong competition wasn’t already enough for riders to deal with, the temperature has been turned up throughout the week giving riders another factor to account for. However, early signs are showing that these athletes qualified for this event for a reason, and each is proving that nothing will stand in their way of a championship this week.
Riders like Cooper Webb, Jordan Bailey, Alexah Pearson, and Jordon Smith have shown their speed already this week during qualifying, and look to be solid contenders for podium finishes later this weekend.
Away from the Amateur Nationals there was another exciting event taking place last weekend in Los Angeles, Calif. The 2010 ESPN X Games featured multiple Thor riders in a variety of disciplines. Jeremy “Twitch” Stenberg, Robbie Maddison, Josh Hansen, Sara Price, and Sherri Cruse were all on hand and some took home coveted X Games hard-wear.
Hansen and Price both earned the Bronze medal in the Men’s and Women’s Super X event, respectively, which was held at the legendary L.A. Coliseum. Stenberg collected a couple of Bronze medals of his own in both the Best Whip and Speed & Style events.
Finally, Maddison narrowly missed out on a gold medal in the Best Trick competition, but did capture a very impressive Silver medal finish in one of the X Games most popular events.
There is no shortage of action going on with Thor. We’ll have even more from the Loretta Lynn Amateur National Motocross Championships next week, so be sure to stay connected to thormx.com and the Official Thor Facebook page.
About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.
