Thor/Parts Unlimited Introduces: Thor TV

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Friday, January 8, 2010

graphic illustration of the Thor TV set

Not only does January 9th, 2010 mark the beginning of the Supercross season, but it also marks the first look at Thor’s newest feature, Thor TV hosted by Rob Buydos. 

Thor MX will be producing two live shows from the Parts Unlimited/Thor Consumer Area in the pits at Anaheim1 and Anaheim2.  The Thor TV presentations will start at 1pm and 3pm at both events, and will offer a unique opportunity for fans to interact with Thor riders, various racing celebrities, and industry representatives.  All shows will be open to the public, with a limited number of seats available to the first 50 guests arriving on a first come-first serve basis.  Each of these 50 guests will be eligible for prizes, and will have the opportunity to interact with the Thor TV featured guests.
 
The guest list for the two live shows at A1 will include:
Andy Bell – Nitro Circus
Nico Izzi – Thor Rider / Star Racing Yamaha
Davey Coombs – Racer X / MX Sports
Jeremy McGrath – Thor Rider / 7-Time SX Champion

Show Times and Locations:
Anaheim SX – 1/9/10
1:00pm – Parts Unlimited/Thor Consumer Area
3:00pm – Parts Unlimited/Thor Consumer Area
 
Anaheim SX – 1/23/10
1:00pm – Parts Unlimited/Thor Consumer Area
3:00pm – Parts Unlimited/Thor Consumer Area

About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT(r), helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross

Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.

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