Thor’s Newest Member Revisits His Logic-Defying New Years Feat
As the world rang in 2009 on the evening of December 31, 2008, freestyle motocross star Robbie Maddison was making history and leaving millions of people bursting in excitement when he defied the laws of physics and the pushed the limits of reality by jumping on and off the 96-foot replica of the Arc de Triomphe at Paris Las Vegas on a motorcycle.
Just one year prior in Sin City, the Australian native made headlines when he completed the longest recorded jump in history at 322 feet, 7 inches. After his record-setting accomplishment, many thought the amount of astonishing things that a man could do on a dirt bike had been reached. However, Maddison raised the bar he set even higher when he presented arguably the most mind boggling and death defying stunt ever conceived.
Just over four months later, Thor Motocross took Maddo back to the site of his infamous jump to reflect on his mental and physical preparations for something that could easily have cost him his life. As the newest member of the Thor/Parts Unlimited family, the most recognizable name in motocross apparel wanted to welcome Robbie to the team and developed an in-depth look into his life to commemorate the occasion.
Special thanks to Vurb Moto and Garth Milan for their contributions.
About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORTÂ®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.