Iconic Brand Becomes Official Energy Drink Sponsor with Multi-Year Deal
MORGANTOWN, W.Va. (February 1, 2012) – MX Sports Pro Racing and Alli Sports have announced a multi-year agreement with Red Bull, the world’s leading energy drink, to become the “Official Energy Drink of Pro Motocross” for the upcoming Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The partnership will be highlighted by Red Bull title sponsorship at three of the 12 national events this summer — Budds Creek (June 16), RedBud (July 7) and Unadilla (August 18).
“We couldn’t be more proud to welcome Red Bull to the Lucas Oil Pro Motocross Championship,” said MX Sports Pro Racing President Davey Coombs. “Their presence within action sports and motorsports speaks for itself and with their commitment, Pro Motocross is sure to reach new heights this season and beyond.”
In addition to serving as the primary sponsor for the KTM factory team and Troy Lee Designs, Red Bull also supports some of the sport’s most recognizable names, including James Stewart, Ryan Dungey, international superstars Ken Roczen and Marvin Musquin as well as Women’s Motocross athletes Ashley Fiolek and Tarah Geiger.
“Red Bull has been such a big part of motocross for so long that it’s a natural fit for them to partner with Pro Motocross,” said James Stewart, who will make his full-time return to the series since winning all 24 motos en-route to the 2008 championship. “The brand has been a great partner to me personally and I’m really excited that the whole sport will benefit from their involvement.”
Red Bull’s venture into series support presents expanded content and distribution opportunities for Pro Motocross, while also generating a noticeable presence at the races, thanks to its iconic Energy Station that will be present at select rounds of the Lucas Oil Pro Motocross Championship. Additionally, the brand’s recognizable “World of Red Bull” image will be felt at each of the season’s 12 events.
“It’s so great that Red Bull will be the official energy drink of Pro Motocross,” said three-time and reigning Women’s Motocross Champion, Ashley Fiolek. “Red Bull’s support and passion for motocross is so strong and I know it will be felt at the races!”
In addition to its on-site activation, Red Bull will establish expanded video content for the Lucas Oil Pro Motocross Championship by showcasing weekly highlight packages of the races on Servus TV, run by Red Bull Media House, as well as exclusive features on the nationals and Red Bull athletes on the brand’s digital platforms.
With four former Lucas Oil Pro Motocross Champions set to line up on the start gate this May, the anticipation for the 2012 season is at an all-time high. In addition to the premier 450 Class, the young superstars of the 250 Class and Women’s Motocross Championship are set to provide a high level of competition all summer long.
Tickets for all rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.
For additional information please visit AlliSports.com/motocross also, “like” the American Motocross Facebook page and “follow” @AmericanMX on Twitter for exclusive content and information on the latest Lucas Oil Pro Motocross Championship action.
For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at firstname.lastname@example.org.
For more information about Red Bull, log onto to the official Red Bull USA website.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.
Red Bull Media House
Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.