Jeremy “Twitch” Stenberg Press Release
Filtrate Eyewear is proud to announce the addition of 10-time X Games
Medalist Jeremy “TWITCH” Stenberg, as an equity partner, to it’s marquee roster of athletes. Creating a signature sunglass and motocross goggle line for the quickly emerging eyeware brand, Stenberg’s signature sunglasses TWITCHTHIS, will be available online and in retail outlets Spring 2012 and carry a retail price
Closely involved with the overall design concept of both the sunglass line and the upcoming motocross goggle, Stenberg had this to say about his new endeavor, “It is exciting for me to be associated with a brand where I can
be involved with the product from concept to completion. I am really happy to be more than just an athlete repping another brand – the crew at Filtrate has welcomed my ideas and creative input. This partnership is a great fit for me and where I am in my career right now.”
“Having TWITCH come on as a partner at Filtrate gives us a broader reach in terms of our demographic base and will help us expand further into new markets,” said Filtrate Co-Founder Wade Sutton. “Jeremy has reached iconic status with fans around the world and we are excited to have his involvement
and participation in growing our brand.”
About Filtrate Eyewear
Born in Australia in 2003, Filtrate Eyewear is moving toward becoming the most accessible eyewear brand within action sports.
With a progressive style sense centered around youth culture and design inspiration coming from art, music and the core essence of action sports, the Filtrate line of sunglasses and goggles are gracing the faces of some of
the top action sports athletes competing today.
Filtrate Eyewear is available online and at select retail outlets globally.
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About Jeremy ‘Twitch’ Stenberg
One of the dominant originators of the wildly popular sport of Freestyle Motocross, Jeremy Twitch Stenberg is a 10-time X Games medalist and still competes within the sport he helped cultivate, at the highest level of
competition, globally. A true-world class motorsports pro, Stenberg is also a professional off road truck racer, competing within the 2011 Lucas Oil Off Road Racing Series. Born with tourette’s syndrome and into humble
beginnings, Stenberg has catapulted his on-the-track results into an array of successful entrepreneurial business endeavors including a starring role on the VH-1 hit-reality show, THE X LIFE; a signature line of clothing with
the Travis Barker-backed Famous Stars and Straps; and an exclusive content deal with iTunes, featuring “Twitch Natural 420″ debuting February 2012.
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