Season-Long Competition Rewards Series’ Single Fastest Laps at the 2010 Lucas Oil AMA Pro Motocross Championship
MORGANTOWN, W.V. (May 17, 2010) – After witnessing their riders Chad Reed and Ryan Dungey sweep the 450 and 250 class championships in 2009, Rockstar Energy took the next step in becoming the newest member of the American motocross family. To welcome the new Official Energy Drink of the Lucas Oil AMA Pro Motocross Championship, MX Sports Pro Racing and Alli Sports introduce the Rockstar Energy Fastest Lap competition for the 2010 season.
In an effort to make things a little sweeter for the world’s best riders, who lay it on the line each and every weekend, the Rockstar Energy Fastest Lap will put the spotlight on the fastest competitors from the 450 Class at each of the 12 rounds this summer. In the second 450 moto of each race, premier class riders will have extra incentive to lay down the fastest lap possible in an effort to get a leg up on the competition as the season moves forward.
Beginning at the Rockstar Energy Hangtown Classic on Saturday, May 22, points will be accumulated over three and a half months by the quickest riders on any given lap. Both NBC Sports and SPEED will keep the fans up to date on the hot-lap stats. Whenever a new rider tops the chart, he will earn a point (though only a single point is on the line at each round for any given rider). That means strategy can play a significant role in minimizing a competitor’s total by simply logging as many fast laps as possible, preventing anyone else from topping the leaderboard.
“We wanted to spice things up a little bit for the riders out on the track,” says Rockstar Energy’s Mike Kelso. “The added incentive to run a hot lap should produce some of the fastest times we’ve ever seen at the track and hopefully becomes a strategic tool in the outcome of each race. We can’t think of a better way to show our commitment to this series.
Weekly Rockstar Energy Fastest Lap results can be found every Monday following a round on Rockstar69.com, RockstarMX.com, RacerXOnline.com, AlliSports.com, and RockwellTime.com. Fans can also stay up to date by following @Rockstar6969 on Twitter.
As the checkered flag falls on the season finale from Pala Raceway on Saturday, September 11, the top three overall Rockstar Energy Fastest Lap riders will receive exclusive signature Rockwell Watches. First-place will receive a black and diamond 50mm signature watch while the runner-up will be awarded with a sapphire-coated crystal black 50mm timepiece. Third place will receive a watch from the sapphire-coated crystal black Rook series.
The Rockstar Energy Fastest Lap begins this weekend at the renowned Prairie City SVRA Park in Rancho Cordova, Calif., on May 22. The event will air on SPEED.
For tickets and fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log onto www.allisports.com.
About the Lucas Oil AMA Pro Motocross Championship
The Lucas Oil AMA Pro Motocross Championship is the world’s most prestigious motocross series. The Series is managed and produced by MX Sports Pro Racing, whose mission is to raise awareness of motocross racing through the promotion of professional championship racing events nationwide.
The series is also produced in conjunction with Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports events, multimedia production and a consumer-based lifestyle brand.
Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.
The Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the premier professional motorcycle racing organization in North America. AMA Pro Racing operates a full schedule of events and championships across every spectrum of motorcycle competition.
About Rockstar Energy
ROCKSTAR is the world’s most powerful energy drink, it is available in thirteen amazing flavors and at convenience and retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom. ROCKSTAR Energy Drink is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles – from athletes to rock stars.