T-shirts, fleece and hats that feature both world-famous team logos
will be available in March
January 20, 2012 (Irvine, Calif.) – FMF Racing, a pioneer in the world of motorsports since 1973, is happy to announce a landmark apparel partnership with the Joe Gibbs Racing (“JGR”) Motocross team, which includes top AMA Supercross riders, James ‘Bubba’ Stewart and Davi Millsaps. Launching with t-shirts, fleece and hats in an assortment of designs inspired by both teams’ legacies in motorsports, the FMF-JGR collection will be the only apparel with official rights to utilize the JGR name and logo. Each style in the collection has been designed, created and approved by the FMF team at La Jolla Group’s headquarters in Irvine, CA and team JGR to insure its authenticity and product quality reflects the DNA of both groups.
“Partnering with such a great team like Joe Gibbs Racing is an incredible honor, since we have seen their success up close over the last 20 years,” said FMF Marketing Manager, Donny Emler, Jr. “We’ve wanted to work with JGR ever since they started in motocross, and decided this year was the right time to make it happen since our apparel line is growing fast.”
Owned by the son of NFL Pro Football Hall of Fame head coach and NASCAR team owner, Joe Gibbs, JGR entered into motocross in 2008, quickly becoming a powerful force on the AMA circuit. This past year, JGR landed Stewart and Millsaps, two of the sport’s most popular racers and contenders for the 2012 crown.
Stewart has had a strong start for the JGR team this season, with two top-10 finishes and a current ranking of 7th after two races. The tour next heads to Dodger Stadium in Los Angeles this Saturday, January 21st.
“This is a fitting partnership since FMF and JGR are two of the most recognized names in motorsports,” said Joe Gibbs Racing Motocross Co-owner, Coy Gibbs. “Both teams have been synonymous with success through the years, so we expect this apparel line will be another winning combination for us.”
The FMF-JGR collection, which ranges from $29-$59, will be available in stores and online at www.fmfracing.com by the end of March.
In 2011, FMF joined the La Jolla Group to develop apparel collections, which in the last year has grown to include wovens, jackets and shorts, along with expanded t-shirt and Juniors lines. For more information on FMF Racing athletes, events and apparel, visit www.fmfracing.com and the FMF Racing Facebook page.
About FMF Racing
Established in 1973, FMF Racing is one of the most dominant and influential brands in the world of Off-Road Motocross Racing. Founded by Don Emler in his Hawthorne, Calif. garage, the brand’s steadfast dedication to supporting the sport, along with its athletes and partners, has earned the respect and loyalty of industry consumers and insiders. From cutting-edge design to efficient manufacturing, sourcing, marketing, operations and distribution, FMF strives to elevate performance in every facet of the business.
FMF Racing’s iconic red-and-yellow logo is still fueling the growth and passion for the sport of motocross more than 37 years later, expanding its collection of performance products and apparel. The family-owned and operated company also features top level world-class race teams that continue to dominate the podium at events around the globe. For more information, please visit www.fmfracing.com.
