High Profile Public Relations Selected To Oversee The Publicity & Branding Efforts For AMA EnduroCross & Vegas' MiniMotoSX - Dirt Rider Magazine

ANAHEIM, Calif. (Feb. 23, 2009) - Officials at Source Interlink Media - producers and promoters of the highly popular AMA EnduroCross Championship Series and MiniMotoSX - announced today that they have retained the services of High Profile Public Relations (HPPR) to oversee the series' and event's publicity and branding efforts, effective immediately.Beginning with the world's biggest mini bike race - the MiniMotoSX at Vegas' Orleans Arena (May 1st) - and moving onto the six-round 2009 AMA EnduroCross Championship which opens July 25th at the Orleans, HPPR will create all of the advance and post-event press materials associated with both publicizing and continuing the branding efforts for the Source Interlink Media properties."I have worked alongside HPPR's Pat Schutte in the motorcycle industry for more than a decade now, have seen firsthand the results he produces, and feel having his company on board with MiniMotoSX and EnduroCross will help immensely in our efforts to elevate the status of both properties," said Eric Peronnard, founder of MiniMotoSX and EnduroCross. "HPPR works daily in the trenches of the highly competitive mainstream media publicity wars and has a great deal of knowledge regarding delivering our properties' key messages to the masses."Everyone at Source Interlink Media is motivated with this new promotional partnership and look forward to getting to work right away on all the ideas we've been sharing over the past year."Based in Ann Arbor, Mich., HPPR has been involved in motorsports and action sports-related publicity efforts since 1997. With a background on the editorial side of newspapers, HPPR President Pat Schutte enjoys well-documented success in placing motorcycle athlete, event and industry stories in all forms of major mainstream media outlets across the nation for off road, supercross, motocross and road racing, along with various forms of auto racing. The new venture with EnduroCross and MiniMotoSX will no doubt be an extension of the successes HPPR has already experienced in that the strategies employed will parallel what HPPR has put together in quarterbacking the publicity efforts for AMA Supercross, MX Nationals and Arenacross in recent years."There's a certain formula to delivering competition motorcycling to mainstream media outlets and both EnduroCross and MiniMotoSX will now be afforded those additional promotional benefits, with the goal of delivering the sports to motorsport and action sports fans outside the immediate industry, as well as landing EnduroCross and MiniMotoSX on potential sponsors' radar," said Schutte. "With upwards of 1,000 entrants, MiniMotoSX is now the biggest indoor motorcycle race in the nation, while the highly innovative EnduroCross series has been a big hit with the markets its played in - attracting healthy crowds at venues from coast to coast. So with the properties already solidly established, the plan is to ramp up the existing promotional strategies to again increase awareness, attendance and new sponsor interest."Schutte added that he and Peronnard have for years been discussing getting together on some projects and he's pumped to finally have the partnership come together. "Eric's definitely a visionary in our industry with a history of turning ideas to gold. And, along with the Source Interlink Media team of Sean Finley, Mike Karsting and Lance Bryson - who I've worked with back during AMA Arenacross' heyday - I'm ready to hit the airwaves and pump these events up, while delivering insightful and fun-to-read stories to the motorcycle industry and enthusiasts on the top shelf athletes that compete in EnduroCross and MiniMotoSX."EnduroCross tracks incorporate various elements of Off-Road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole... and even a few special obstacles like giant tires! Known as the "toughest racing on two wheels," this indoor version of extreme off-road racing will keep you on your feet! The series, presented by Lucas Oil Products, will be captured by the Versus Network, to be aired on the popular grassroots racing program, the Lucas Motorsports Hour. With its excitement and unpredictability, the series championship has come down to the wire and looks to be an amazing event in Las Vegas! Don't miss your chance to see AMA EnduroCross and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.Tickets On-Sale NOW at the Orleans Arena, 888-234-2334; or online at www.OrleansArena.comFor rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com. For TV airing dates/times visit www.motorsportshour.com_Source Interlink Media Motorsports:
Encompassing the highly successful AMA MiniMotoSX, the AMA EnduroCross Championship Series and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.com or www.endurocross.com._