October 3, 2007 - SparX Helmets has signed with distribution giant, Tucker Rocky, for exclusive distribution of their new line of helmets. Pat Lio, Vice President announced, "We are extremely pleased to partner with Tucker Rocky. There is not another distributor in this industry that we would rather partner with to move forward with the nationwide launch of our brand and helmet line". SparX Helmets was developed to raise current standards for functionality and design in the entry-level marketplace by offering consumers a quality helmet with high end features at a low price point. Tucker Rocky will be the exclusive distributor of SparX Helmets in the U.S."We are very excited to add SparX Helmets to our product portfolio," commented Ronnie Haun, TR's Senior Product Line Manager for the helmet division. "The attention to detail on the finish and trim on the SparX Helmets is equal in quality to a higher price point helmet. Although SparX is a newcomer to the industry, the development team behind the brand are seasoned veterans to the motorcycle industry and I believe this bodes well for the long-term success of the brand" added Haun.SparX Helmets will be in stores by November 2007.ABOUT TUCKER ROCKYTucker Rocky Distributing is a world-wide leader in the wholesale distribution of aftermarket parts, accessories and apparel for the powersports industry. We stock and sell over 75,000 items for street bikes, off-road motorcycles and ATVs, as well as all the accessories and apparel needed by the people that ride them. We do not sell direct to the public, but we have a network of thousands of retail dealers located throughout the world. You can use our Dealer Locator on our consumer website, www.PowerSportRider.com, to find your nearest dealer. If they don't have what you are looking for, they can usually order it and have it for you the next day.ABOUT SPARX HELMETSHeadquartered in Burbank California, MK Sports Industries Inc. is the home of SparX Helmets (www.sparxhelmets.com). SparX, the next generation of performance helmets was developed by a savvy group of industry professionals and avid riders with over 30 years of proven industry experience in brand development, design, engineering, sales and marketing. The brand is partnered with the largest leading manufacturer of motorcycle helmets, creating a powerful synergy that offers a quality product with superior service. The primary mission of SparX is to service the helmet needs of the everyday rider by providing great features and true functionality while offering innovative, yet simple and timeless range of designs. All helmets sold in North America will meet or exceed DOT and ECE standards with QAS available for Australia and each helmet is backed by a limited 5 year manufacturer's warranty. SparX Helmets is distributed in the United States, United Kingdom, South Africa and Australia.