Aura360 Launches Website Dedicated to SCORE Desert Racing Television Series - News - Dirt Rider Magazine

Aura360 announced today the launch of a special website dedicated to the television broadcasts of the SCORE desert racing series. The new website, www.thebajaunlimited.com, provides information about upcoming television coverage, video clips, news and press releases, and offers SCORE fans the opportunity to purchase DVD copies of race programming. The site went live on Tuesday, Sept. 23 in preparation for OLN's special broadcast of the 37th Tecate SCORE Baja 500. The one-hour Prime Time special airs tonight at 9 p.m. (Eastern and Pacific Time).The launch of www.thebajaunlimited.com is in response to the growing interest by motor sports fans in the SCORE desert racing series. Last year, Aura360 co-produced the 2004 Tecate SCORE Baja1000 for NBC, marking the first time a desert race had been televised on a major national network since 1981. After the success of the initial broadcast, television coverage was expanded to include seven hours of original programming of the entire SCORE desert racing series on three networks: NBC, OLN, and Discovery HD.The website was developed to complement the television coverage by providing an additional media outlet for fans of the SCORE desert racing series. In addition to providing information about television broadcasts, the site allows viewers to purchase DVD copies of their favorite races and learn more about the participants. The site is soon to be expanded to include behind-the scenes coverage of some of the sport's most interesting and compelling racers. For example, fans will be able to see racer Cameron Steele make his pre-run journey along the Baja course in preparation for the infamous Tecate Baja 1000. The coverage of the racers will include live updates from events, feature stories, video clips, and photos.The official website of SCORE International, www.score-international.com, continues to be the primary source of information about the six-race SCORE Desert Series. The official SCORE site provides information including technical updates, rules, course maps, driver/rider bulletins, point standings, race results and media releases.SCORE on OLN 2005 Broadcast Schedule
Tecate SCORE Baja 500 – Tuesday, September 27, 9:00 p.m. ET& PT
SCORE Las Vegas Primm 300 – Wednesday, October 12, 6:30 p.m. ET, 3:30 p.m. PT
Tecate SCORE Baja 500 – Sunday, December 11, 10:00 p.m. ET, 7:00 p.m. PT
Tecate SCORE Baja 1000 – Sunday, December 18, times T.B.A.SCORE on NBC 2005 Broadcast Schedule
Special of Tecate SCORE Baja 1000 – Saturday, December 10, at 3:00 p.m. ET

About SCORESCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2005 SCORE Desert Series at www.score-international.com.About Aura360Aura360 is a full-service experiential marketing firm specializing in the creation, management and production of action/adventure event and media properties. Aura360 was founded in 2003 to provide clients with innovative brand integrated marketing services including property creation & development, property representation, event management, TV production and consulting. Current properties include the Jeep World of Adventure Sports on NBC, The Raid World Championships, TGR, and the SCORE Off-Road Desert Racing Series. For more information, please visit www.aura360.com.