Bell Helmets Announces Race FX As New Distributor For United Kingdom

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**_Strategic Partnership Continues Iconic Brand’s Global Revitalization and Re-Alignment Efforts

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SCOTTS VALLEY, Calif., February 6, 2014 – Bell Helmets and ­­­­Race FX today announced a strategic marketing and distribution agreement in the United Kingdom. Race FX brings a wealth of experience and resources as one of industry's leading distributors of motorcycle products and accessories.

Bell, a pioneer and icon in the helmet industry for nearly 60 years, sees the UK as an important market in the company’s ongoing efforts to expand and strengthen its global distribution. The UK represents a key market for the motorcycle business, not only in terms of bike sales but also given the region’s strong lifestyle and cultural tie to motorcycling. With some of the most iconic brands and riders in the world hailing from the UK, it is important for Bell to expand and bring its heritage to a new market.

“I am thrilled to be working with a young and energy packed distributor like Race FX,” said Ash Kane, Bell Helmets International Sales Manager EMEA. “Their enthusiasm for the brand and motorcycling in general is exactly what we are looking for in a distribution partner.”

Race FX will launch a series of dealer showcases to announce the arrival of Bell into a new geographic region.

“Bell is a leader in motorcycling and a true innovator when it comes to rider safety and protection,” said Paul Irwin, Race FX Managing Director. “We are thrilled to be custodians of this iconic brand in the UK.”

For more information on Bell and its distributors please visit www.bellhelmets.com.

About BELL

From humble beginnings in the garage of a 1950's Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports, Inc. and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and cycling helmets and accessories. Bell is online at www.bellhelmets.com.

About Race FX

With a desire to supply top quality products at competitive price, Race FX was formed in August 2003 as an import and distribution company, supplying retail outlets throughout the UK and Europe. Race FX specialises in products for off-road motorcycle sports, and aims to supply retailers with an array of products from hard parts to apparel. Race FX is online at http://www.racefx.com.