Thor/Parts Unlimited Weekend Review: Anaheim1

The first week of the 2010 Supercross series generated a lot of excitement for what is setting up to be an outstanding season both on and off the track.

Congratulations go out to Thor MX rider, Jake Weimer on his win in the Lites Western Regional opener. Jake set the pace from start to finish, and looks to be one of the favorites heading into Phoenix this weekend.

In addition to racing action, the Parts Unlimited Showcase on Thursday was a huge success. Dealers from all over were able to spend time with Parts Unlimited brands and see which products are going to carry the market in 2010. In case you missed it over the weekend, check out the video below to see some of the action from the showcase, or follow this link: http://www.youtube.com/watch?v=acin6gdUQFI

On Saturday afternoon, Thor/Parts Unlimited was proud to unveil two live broadcasts of Thor TV. The two shows were run at 1pm and 3pm from the Thor/Parts Unlimited Consumer Area and featured celebrity guests such as Jason Ellis, Jeremy McGrath, and Davey Coombs. Thor TV will be back in action at Anaheim2 (1/23/10), and updates on guests will be coming soon.

About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT(r), helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.

Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.

Steve Thinger, ThorMX