Basically the seed was put in the ground six years ago in '05. At the second (ever) EnduroCross, I invited Tim Reed from the X Games. He was really taken by it. He said, 'Hey, this is a great sport and it would fit X Games.' But there was no open space for it at the time.
What did it take to finally make the big show?
We started to have a working relationship at first. We exchanged a lot of ideas. I kind of kept the EnduroCross dream alive for them and just waited. It was a lot of hard work with great people for many years, and finally we were at the right place at the right time. At the end of the day, EnduroCross seemed like a good fit because it's young, exciting, it's going up and it's been getting a lot of traction in the motosports world.