EnduroCross Series On Track For Another Great Season

GEICO Powersports and E3 Spark Plugs return as title and presenting sponsors, respectively

IRVINE, Calif. (June 4, 2010) - Thanks to support of some of the finest companies in the Powersports market, the six event 2010 GEICO AMA EnduroCross series is poised for another great season. New events in Everett Washington and Indianapolis Indiana (during the Moto GP weekend) will showcase some of the most exciting racing in the world to new markets.

GEICO Powersports is back as the title sponsor and E3 Spark Plugs will again be the presenting sponsor of GEICO EnduroCross.

"For the past couple years EnduroCross has enjoyed a very stable sponsorship base, anchored by GEICO Powersports," said Lance Bryson, Director of Sales & Marketing for GEICO EnduroCross. "This has allowed EnduroCross to show marked increases in prize money and benefits to the riders, in addition to the all enhancements with the world-famous GEICO EnduroCross track that makes for some unreal racing and brings fans - and their friends - back to the events year after year.

Other top-tier sponsors for 2010 GEICO EnduroCross include: Monster Energy, Kenda Tire, Moose Racing and Lucas Oil.

Equally as important to the GEICO EnduroCross series are: Pioneer, FMF, KTM, Scott USA, Husqvarna, Kawasaki, Traxxas RC cars, Rekluse, Pro Taper, Girardi Wealth Management, RideNow Powersports, UNI Filter, Motion Pro, Sidi, Vertex Pistons, Cylinder Works, Thumper Talk, All Access Sports and Cycle News.

All six rounds of the 2010 GEICO EnduroCross series, presented by E3 Sparkplugs will air on the Lucas Motorsports Hour on the Versus Network. To confirm the latest schedule, log onto www.motorsportshour.com.

_EnduroCross tracks incorporate various elements of off road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole… and even a few special obstacles like giant tires thrown in! Known as the "toughest racing on two wheels," this indoor version of extreme off road racing will certainly keep you on your feet. The GEICO Powersports AMA EnduroCross series will be captured by the Versus Network, to be aired on the popular grassroots racing program; The Lucas Motorsports Hour. With its excitement and unpredictability, the EnduroCross championship has always down to the wire and this year will be no different as the series starts and finishes at Vegas' Orleans Arena! Don't miss your chance to see GEICO Powersports AMA Endurocross "Live" - and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC.

For rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com.
For TV airing dates/times visit www.motorsportshour.com

Source Interlink Media Motorsports:
Encompassing the highly successful AMA GEICO MiniMotoSX presented by Monster Energy, the AMA GEICO EnduroCross Championship Series, presented by E3 Spark Plugs and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, television and magazine coverage. Visit www.minimotosx.com or www.endurocross.com.