The downward spiral of the economy over the past few seasons has led to many race teams, including KTM, to cut budgets and withdrawal from certain race series due to lack of monetary funding. Potts was eager to step in and help change the past. "Not only did I want to help give back to a brand I am a loyal supporter of, but I want Bonanza Plumbing to be remembered as the title sponsor of the winning team as they compete against the top teams at this year's Baja event."
In addition to the Bonanza Plumbing sponsorship, the KTM Baja team will be co-sponsored by THR Motorsports and Hoosier, Inc. THR Motorsports has a deep history of winning and has always kept that as the main focus of the team. During the past 2 years, the team has collectively stood on the podium over 50 times and is looking forward to the new 2010-11 team line-ups continuing that tradition. Hoosier, Inc. has been in business for 32 years and works with large medical, aerospace, defense and OEM companies.