Bel-Ray Announces New West Coast Powersports Sales Representative

_ Bel-Ray Press Release


FARMINGDALE, NJ - March 21, 2011**** - Bel-Ray Company, Inc. -the leading USA-based lubrication manufacturing company is pleased to announce the addition of Christian Lass to their Powersports Division sales team.

Lass will assume the role of Powersports Sales Representative for the West Coast Territory.

The well known industry veteran was most recently the National Sales Manager with FMF Apparel and was the National Sales Manager MX Division with Dragon Optical for 8 years prior to working with FMF.

Christian will be based out of the San Diego area and can be reached at

_Bel Ray Company Inc was founded in 1946 and is a privately held, woman owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries.

"Flex Your Engine" with Bel-Ray's superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit for a complete dealer listing. Like us on or follow us on Twitter/Bel_Ray_