PARK CITY, Utah – January 2, 2012 – Today, Skullcandy, Inc. (Nasdaq: SKUL), a high-growth, performance lifestyle audio brand, announced the addition of Ryan Dungey, a 2-time Supercross Champion, 3-time AMA Motocross Champion and a 3-time Motocross of Nations Champion. Dungey joins an elite family of athletes, which includes NBA All-Stars Kevin Durant and Derrick Rose, 2-time ASP World Tour Champion Mick Fanning, Street League Skateboarding Champion Sean Malto, Olympic Medalist Danny Kass, and several other top artists and influencers.
“I try to pair myself with the best brands in the business to help me achieve my goals and keep pushing forward. My sponsors are the very best at what they do, which is why I’m excited to be a part of the Skullcandy Family. It’s one of the best lifestyle audio brands out there,” Dungey said.
Dungey’s current sponsors include KTM, Red Bull, Fox, Nike, Oakley, and Target, which is one of Skullcandy’s largest retailers. Skullcandy and Target will be working together to offer Dungey’s fans and followers unique opportunities to purchase Skullcandy products at Target throughout the 2013 season. More details will be announced on this program in early 2013.
“Ryan joins an elite family of athletes and artists who, like the Skullcandy brand, are committed to performing at the highest level,” said Nate Morley, VP of Marketing, Skullcandy. “He’s one of the best riders in the world, and he’s a great fit for our brand. We’re thrilled to welcome Ryan to the Skullcandy family.”
For more information about the Ryan Dungey or to learn more about Skullcandy, please visit www.skullcandy.com and watch exclusive riding footage in Ryan’s “Welcome to the Family” video at youtube.com/skullcandy.
About Skullcandy, Inc.
Skullcandy is a global designer, marketer and distributor of performance audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy became one of the world’s most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company’s products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, join us at facebook.com/skullcandy, or Twitter/Instagram @skullcandy.