The United States Air Force has been named an official sponsor of the 2006 Amp'd Mobile AMA Supercross Series which debuted its fan-friendly sponsorship program at the first Anaheim race at Angel Stadium.
The sponsorship is a perfect fit for the U.S. Air Force, which will benefit from the sport's popularity among the younger generation, and will provide an excellent opportunity to interact with the sport of supercross in a multi-faceted program that integrates a national marketing and advertising plan with on-site fan interaction.
"We're extremely proud to bring the U.S. Air Force into the supercross family," said Ken Hudgens, vice president of marketing for Amp'd Mobile Supercross. "In addition to an outstanding marketing and advertising package that includes CBS TV spots, supercross gives the Air Force the opportunity to interact with their core demographic, the 18-24 male, in an ideal setting."
The sponsorship package will include prominent on-site displays and interactive kiosks, including the "Cross Into The Blue Tour," which features an actual F-16 Fighting Falcon aircraft, several aircraft simulators and a Special Ops Jumper virtual reality game that simulates a parachute jump. Local recruiting squadrons will also be on-site to talk to young men and women about careers in the air force.
For more information about the Amp'd Mobile World Supercross GP/Amp'd Mobile AMA Supercross Series, please log on to www.supercross.cc.com. For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at dennyhartwig@livenation.com.
About Amp'd Mobile World Supercross GP™/Amp'd Mobile AMA Supercross Series
Amp'd Mobile World Supercross GP is a 17-round global off-road motorcycle stadium racing circuit. Riders must compete in the international rounds to be eligible to win the world championship. In 2005-2006, the 17-event Amp'd Mobile World Supercross GP will be comprised of two international events and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the Amp'd Mobile AMA Supercross Series. Amp'd Mobile AMA Supercross Series is a 16-event series solely conducted in the United States. The other Amp'd Mobile AMA Supercross Series event held in Daytona Beach, Fla., is independently produced by the International Speedway Corporation and is not a part of the Amp'd Mobile World Supercross GP. An Amp'd Mobile AMA Supercross Series rider will be crowned as the national champion for the series of events conducted in the United States only.
The FIM, Federation Internationale de Motocyclisme, is the body that globally governs motorcycle sport at the world level. Among other matters, the FIM groups together 85 affiliated National Federations relating to the sport of motorcycle racing. AMA Pro Racing is the National Federation representative that sanctions motorcycle-racing events in the United States. Dorna Off Road S.L. is an internationally recognized sports management group established in 1988 with an emphasis on major international motor sports events. Dorna is headquartered in Madrid, Spain with branch offices in Barcelona, London and Tokyo. In addition to its involvement with Amp'd Mobile World Supercross GP, Dorna manages the rights to MotoGP. For more information on Amp'd Mobile World Supercross GP/ Amp'd Mobile AMA Supercross Series, log on to www.supercross.cc.com.
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp'd Mobile AMA Supercross Series, the AMA Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com.