For over 40 years, Thor has been the leader in motocross apparel and with the company's first Global Launch for its 2010 products, that trend remains the same. Cutting-edge technology and rider influence highlight the new lineup and Thor is sharing the top 10 reasons why 2010 will be a year to remember.
#10 - Casuals
Chances are, when you see someone in Thor Casuals, you know that they ride. With exclusive availability at the thousands of Thor-supported dealerships, moto's most core brand allows the enthusiast to show his or her pride. As with gear and accessories, Thor goes all out in its line of casual wear. A small yet distinctive collection provides visually powerful designs in a variety of styles that are just what the any devoted rider or fan is looking for. With such a strong lineage behind the company, one can expect high quality comfort and stylish looks.
#9 - Sentinel Youth Protector
The Sentinel Protector, the next generation in roost protection, is now available to the young rider. With cutting-edge technology, the Sentinel Youth is the lightest and most popular protector that Thor has to offer. Through the incorporation of multiple vents and air channels to provide maximum ventilation, the Sentinel Youth provides supreme comfort while maintaining its high level of protection for the rider.
#8 - Quadrant Youth Boots
The Quadrant Youth is the next step in an already strong line of quality boots from Thor. With superb balance between flex, fit and protection, the new Quadrant Youth Boot provides the essentials for comfort and performance for the youth rider. Using an injection molded medial abrasion plate with pre-curved shin plates, Thor has provided a selection that provides supreme protection regardless of the conditions, making the Quadrant Youth the best mid-level boot in the industry.
#7 - Printed Goggles
For 2010, Thor introduces more unique prints for the Ally, Hero and Enemy lines along with the more standard colorways. These vibrant graphics give the rider the opportunity to showcase his or her own distinctive personality. No matter what the selection, Thor guarantees the highest quality in ventilation, protection, and comfort. With the printed designs, riders can feel safe on the track while also looking good.
#6 - Quadrant Helmet
This year, Thor introduces a completely new shell and graphics selection for their staple Quadrant Helmet. The Quadrant helmet provides unbeatable features, such as increased performance, reduced weight and innovative styling, for an entry-level price. It also exceeds both the DOT and ECE standards, making it a world-class quality helmet that features elements normally reserved for more expensive helmets. Lightweight construction, along with a dual-density polystyrene liner, extensive venting, molded roost guard and a removable liner are just what the rider needs while on the bike. For those who need the best in safety at an affordable price, you can't go wrong with the Quadrant.
#5 - Static Gear
Thor's Static jersey and pants are for riders who need comfort and durability for a day-long session of riding. The lightweight jersey offers the utmost in comfort for riding off-road, dual sport or ATV. The Static pants offer the same multi-purpose functionality with an over-the-boot chassis. It has a great fit and a rugged durability while maintaining race styling. As an added feature for the days in the heat, a hidden zipper is featured, allowing the lower leg to zip off, instantly providing a ride-quality pair of shorts.
#4 - Phase PC Youth Gear
Pro Circuit has set the standard in motocross racing, collecting more championships than any other team in the sport. Many kids dream of someday riding for Mitch Payton's squad, but now they have to chance to feel like part of the team. Already one of the most popular choices among adult riders, the brand new Youth Phase PC gear gives tomorrow's stars the chance to wear what the best wear out on the track. With incredible value and quality performance materials, it is hard to go wrong with the Phase Pro Circuit gear.
#3 - Phase Gear
With the newest lineup of Phase Gear, the best value in motocross has become even better. The Phase jersey offers classic performance and fit in a perfect all-around jersey thanks to "Ride-Lite" fabric. A micromesh pattern helps provide maximum airflow to prevent nagging jersey sticking. The Phase pant has been upgraded with leather inner-knee panels, stretch cuffless leg openings, and 600D construction for serious durability. What remains are the characteristics that made the Phase pant so legendary: fit, comfort-liner and adjustable waist. Together, the new Phase gear gives riders the most value for their money.
#2 - Core Gear
Thor's revolutionary line of premium gear is now better than ever. In accordance to the riders' needs, Core has evolved into the gear for those who need the best. A strong blend of lightweight and durability within the jersey helps keep riders at their best all moto long. Precision fit and the "no-bind" pattern prevents bunching and chafing while maintaining complete freedom of movement. The technologically advanced Core pant is straight to the point in its purpose: comfort, fit, protection and durability. Endorsed by Ryan Villopoto, Core is the choice of champions and sets the standard for all riding apparel.
#1 - Flux Gear
Brand new for 2010, Thor is excited to introduce its revolutionary Flux gear. Known as "The World's Fastets Hybrid", Flux is the future of motocross. No matter what you call it, there is no doubt that the Flux gear is all business in functionality. The perfect mix of airflow and comfort, this hybrid pushes the boundaries of performance. Additionally, Flux is lightweight and durable, resulting in four key features that define Thor's most premium gear ever made. The choice of Chad Reed, Flux is built for the rider that demands the best.
About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT(r), helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.